true-fans

20 True Fans

There’s a popular essay by Kevin Kelly titled “1,000 True Fans.” It is been the basis of countless studies, papers, and books. The core concept is if you are a musician, artist, craftsman, etc you do not need millions of … Read More

customer-advisory-board

How to Effectively Run a Customer Advisory Board

Companies have long been implementing customer advisory boards to help manage the strategic direction of their business. A customer advisory board is a chosen groups of customers that meet periodically to review industry trends, discuss mutual challenges and opportunities, and … Read More

salespeople

Leadership Lessons Learned: Take Meetings with Salespeople

Everyone loves to be sold to right? Okay, not so much. Chances are you’re bombarded with people trying to sell you something. If you’re like me, you probably have gotten pretty good at ignoring most of them. But one of … Read More

company-success

Achieving Company Success Through Customer Success

Customer success isn’t just a buzzword. Customer success is a proactive strategy for anticipating the needs of your customers, and delivering exceptional products, services, and experiences – increasing the ROI of your partnership. B2B companies are implementing full customer success … Read More

customer-referral-program

How to Improve Your Customer Referral Program

Asking a customer for a referral can leave you feeling as if you’re asking someone on a first date (pre-Tinder days). Nervous. Awkward. Unsure. However, we all know customer referrals are the best kinds of leads: 91% of B2B buyers … Read More

employee-advocates

12 Ways to Engage Employee Advocates

Employees are some of your company’s greatest brand advocates. Employee advocates can drive big results: Increase website traffic by 5x and generate 25% more leads (Inc) Increase content engagement by 700x and brand awareness by as much as 24x (Inc) … Read More

leadership-lesson-hiring

Leadership Lessons Learned: Hire Moms

So far in 2018, I’ve done a terrible job of writing blogs. Things are picking up at VIP Crowd, and I’ve let my blog posts slide. In an effort to change this, I will be sharing a series of posts … Read More

Employee Advocacy: Just as Important as Customer Advocacy

91 percent of B2B buyers are influenced by word-of-mouth when making buying decisions (The Incite Group). We often refer to this well-known statistic when talking about the importance of advocacy marketing with respects to customer advocacy. However, customers aren’t the … Read More

b2b-marketers

The #1 Trait of a Great B2B Marketer (or Salesperson)

I’ll cut right to it — the number one trait of a great B2B marketer is the ability to recognize your customers/prospects as people working at a company not as the company as a whole. If you sell payroll software, … Read More

customer-survey

Are Customer Surveys Making Us Lazy?

Over the last few months, I’ve met with a ton of companies to get feedback on our B2B marketing advocacy platform, VIP Crowd. I show them the product, ask questions, answer questions, and so on. But I also spend a … Read More