customer-survey

Are Customer Surveys Making Us Lazy?

Over the last few months, I’ve met with a ton of companies to get feedback on our B2B marketing advocacy platform, VIP Crowd. I show them the product, ask questions, answer questions, and so on. But I also spend a … Read More

b2b-marketing-trends

Take Our Survey: Trends in B2B Marketing

We’re looking for insight from B2B marketing professionals for our 2018 Trends in B2B Marketing Report. The purpose of this survey is to help us gain a better understanding of the goals, tactics, and effectiveness of B2B marketing efforts. Respondents … Read More

content-marketing

3 Types of Content That Actually Make Prospects Buy

Nothing trips my marketing trigger quite like a finely crafted infographic. The best infographics take powerful data and present it in a simple, visual way that tells a story as you scroll down the page… Definitely worthy of a tweet … Read More

absinthe-las-vegas

Creating an Advocate Playground

I recently got back from a trip to Las Vegas. I was there to attend a friend’s wedding, and it was also the first vacation I’ve taken since I found out I was pregnant with my now one-year-old son. First … Read More

content-marketing

How Content Marketing Can Benefit from an Advocacy Marketing Program

Content marketing is at the heart of almost every B2B marketing department. According to B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America, 91 percent of respondents say they use content marketing. And out of the 9 percent … Read More

VIP Crowd: How Does Advocate Marketing Work?

Video Transcript: As a marketer, you understand the value of your customers’ voice. Nothing brings in quality leads like testimonials, case studies, and of course those treasured customer referrals. But getting customers to help tell your story can be challenging. … Read More

Will Customers Participate in My Advocate Marketing Program?

When speaking with marketing directors at small to mid-size B2B companies about creating a strategic advocate marketing program the number one question we hear is, “Will my customers actually participate?” The answer: Some. Let’s face it, not all your customers … Read More

influencer-marketing

What is the Difference Between Influencer Marketing and Advocate Marketing?

Influencer marketing and advocate marketing… Tomayto, tomahto? Not exactly. Influencer marketing is when a company leverages a thought leader such as a blogger or consultant to promote their brand. B2B marketers often utilize “micro-influencers,” or influencers within a specific industry … Read More

customer-advocates

How to Identify Customer Advocates

We all know advocacy marketing is important. Advocacy marketing should rank right up there in your B2B marketing mix next to email, SEO, and social media marketing. One of the first challenges B2B marketers face when developing their advocate marketing … Read More

advocate-marketing

5 Signs You Could Benefit from an Advocate Marketing Program | Infographic

Advocate marketing is not the new kid on the block. Most companies do some sort of advocate marketing, even if that’s not what they call it. For years, B2B marketers have been approaching their best customers asking for referrals, case … Read More