Masonry Blog

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startup-lessons

Startup Lessons Learned: Hire Moms

So far in 2018, I’ve done a terrible job of writing blogs. Things are picking up at VIP Crowd, and I’ve let my blog posts slide. In an effort to change this, I will be sharing a series of posts … Read More

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Employee Advocacy: Just as Important as Customer Advocacy

91 percent of B2B buyers are influenced by word-of-mouth when making buying decisions (The Incite Group). We often refer to this well-known statistic when talking about the importance of advocacy marketing with respects to customer advocacy. However, customers aren’t the … Read More

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b2b-marketers

The #1 Trait of a Great B2B Marketer (or Salesperson)

I’ll cut right to it — the number one trait of a great B2B marketer is the ability to recognize your customers/prospects as people working at a company not as the company as a whole. If you sell payroll software, … Read More

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customer-survey

Are Customer Surveys Making Us Lazy?

Over the last few months, I’ve met with a ton of companies to get feedback on our B2B marketing advocacy platform, VIP Crowd. I show them the product, ask questions, answer questions, and so on. But I also spend a … Read More

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b2b-marketing-trends

Take Our Survey: Trends in B2B Marketing

We’re looking for insight from B2B marketing professionals for our 2018 Trends in B2B Marketing Report. The purpose of this survey is to help us gain a better understanding of the goals, tactics, and effectiveness of B2B marketing efforts. Respondents … Read More

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content-marketing

3 Types of Content That Actually Make Prospects Buy

Nothing trips my marketing trigger quite like a finely crafted infographic. The best infographics take powerful data and present it in a simple, visual way that tells a story as you scroll down the page… Definitely worthy of a tweet … Read More

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absinthe-las-vegas

Creating an Advocate Playground

I recently got back from a trip to Las Vegas. I was there to attend a friend’s wedding, and it was also the first vacation I’ve taken since I found out I was pregnant with my now one-year-old son. First … Read More

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content-marketing

How Content Marketing Can Benefit from an Advocacy Marketing Program

Content marketing is at the heart of almost every B2B marketing department. According to B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America, 91 percent of respondents say they use content marketing. And out of the 9 percent … Read More

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VIP Crowd: How Does Advocate Marketing Work?

Video Transcript: As a marketer, you understand the value of your customers’ voice. Nothing brings in quality leads like testimonials, case studies, and of course those treasured customer referrals. But getting customers to help tell your story can be challenging. … Read More

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Will Customers Participate in My Advocate Marketing Program?

When speaking with marketing directors at small to mid-size B2B companies about creating a strategic advocate marketing program the number one question we hear is, “Will my customers actually participate?” The answer: Some. Let’s face it, not all your customers … Read More

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Bitnami