Masonry Blog

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customer-retention

7 Easy Ways to Boost Customer Retention

The numbers don’t lie – B2B customer retention is essential to your company’s growth: A 5% increase in customer retention can increase profits by 25-95% (Bain & Company). Acquiring a new customer is anywhere from five to 25 times more … Read More

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mini-breaks

The Power of Mini Breaks

If you’re like me (a human), then you likely take several mini breaks throughout the day. These are the brief moments where you step away mentally from whatever you’re working on. Mini breaks can occur when you’re waiting for a … Read More

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vip-crowd-employees-sarah-joioner

VIP Crowd Employee Spotlight: Sarah Joiner

How did you end up working in your field and at VIP Crowd? My career path is not well worn, nor does it have subtle bends. One constant theme has been customer service. From serving at a diner to software … Read More

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customer-rewards

What is a Customer Rewards Hub?

At VIP Crowd, our main goal is to help companies build stronger relationships with their customers, and turn their best customers into advocates. B2B businesses have been working hard to bring the customer-centric focus to life company-wide. This focus on … Read More

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true-fans

20 True Fans

There’s a popular essay by Kevin Kelly titled “1,000 True Fans.” It is been the basis of countless studies, papers, and books. The core concept is if you are a musician, artist, craftsman, etc you do not need millions of … Read More

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customer-advisory-board

How to Effectively Run a Customer Advisory Board

Companies have long been implementing customer advisory boards to help manage the strategic direction of their business. A customer advisory board is a chosen groups of customers that meet periodically to review industry trends, discuss mutual challenges and opportunities, and … Read More

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salespeople

Leadership Lessons Learned: Take Meetings with Salespeople

Everyone loves to be sold to right? Okay, not so much. Chances are you’re bombarded with people trying to sell you something. If you’re like me, you probably have gotten pretty good at ignoring most of them. But one of … Read More

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company-success

Achieving Company Success Through Customer Success

Customer success isn’t just a buzzword. Customer success is a proactive strategy for anticipating the needs of your customers, and delivering exceptional products, services, and experiences – increasing the ROI of your partnership. B2B companies are implementing full customer success … Read More

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customer-referral-program

How to Improve Your Customer Referral Program

Asking a customer for a referral can leave you feeling as if you’re asking someone on a first date (pre-Tinder days). Nervous. Awkward. Unsure. However, we all know customer referrals are the best kinds of leads: 91% of B2B buyers … Read More

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employee-advocates

12 Ways to Engage Employee Advocates

Employees are some of your company’s greatest brand advocates. Employee advocates can drive big results: Increase website traffic by 5x and generate 25% more leads (Inc) Increase content engagement by 700x and brand awareness by as much as 24x (Inc) … Read More

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