mini-breaks

The Power of Mini Breaks

If you’re like me (a human), then you likely take several mini breaks throughout the day. These are the brief moments where you step away mentally from whatever you’re working on. Mini breaks can occur when you’re waiting for a … Read More

true-fans

20 True Fans

There’s a popular essay by Kevin Kelly titled “1,000 True Fans.” It is been the basis of countless studies, papers, and books. The core concept is if you are a musician, artist, craftsman, etc you do not need millions of … Read More

salespeople

Leadership Lessons Learned: Take Meetings with Salespeople

Everyone loves to be sold to right? Okay, not so much. Chances are you’re bombarded with people trying to sell you something. If you’re like me, you probably have gotten pretty good at ignoring most of them. But one of … Read More

leadership-lesson-hiring

Leadership Lessons Learned: Hire Moms

So far in 2018, I’ve done a terrible job of writing blogs. Things are picking up at VIP Crowd, and I’ve let my blog posts slide. In an effort to change this, I will be sharing a series of posts … Read More

b2b-marketers

The #1 Trait of a Great B2B Marketer (or Salesperson)

I’ll cut right to it — the number one trait of a great B2B marketer is the ability to recognize your customers/prospects as people working at a company not as the company as a whole. If you sell payroll software, … Read More

customer-survey

Are Customer Surveys Making Us Lazy?

Over the last few months, I’ve met with a ton of companies to get feedback on our rewards hub for professionals, VIP Crowd. I show them the product, ask questions, answer questions, and so on. But I also spend a … Read More

get-fired

Why You Should Get Fired At Least Once a Year

There’s nothing more invigorating than a fresh start. Whether it’s a new house, new diet, new job, new project or anything else new, the excitement and motivation is endless. You’re ready to attack and create some positive results. As the … Read More

time-saving-tips

To Free Up More Time, Audit Yourself

I’m not sure if I know anyone that isn’t busy or at least gives the perception that they’re busy. But do we do anything about it? Before 2018 starts, I challenge everyone to go through a simple exercise — audit … Read More

baseball

Singles and Doubles Will Get You Into the Hall of Fame

“Chicks dig the long ball” or so goes the saying which originated from this famous Nike commercial. Home runs are great, but every baseball fan knows consistently hitting singles and doubles can get you to the hall of fame. The same … Read More

cost-per-meeting

Cost Per Meeting is a Much Better Metric Than Cost Per Lead

Pretty much every B2B company tracks their cost per lead. It is a vital metric for them. And while I’m not saying it isn’t important—I am arguing cost per meeting is much better. Cost Per Lead is Too Subjective What … Read More