customer-rewards

What is a Customer Rewards Hub?

At VIP Crowd, our main goal is to help companies build stronger relationships with their customers, and turn their best customers into advocates. B2B businesses have been working hard to bring the customer-centric focus to life company-wide. This focus on … Read More

customer-advisory-board

How to Effectively Run a Customer Advisory Board

Companies have long been implementing customer advisory boards to help manage the strategic direction of their business. A customer advisory board is a chosen groups of customers that meet periodically to review industry trends, discuss mutual challenges and opportunities, and … Read More

company-success

Achieving Company Success Through Customer Success

Customer success isn’t just a buzzword. Customer success is a proactive strategy for anticipating the needs of your customers, and delivering exceptional products, services, and experiences – increasing the ROI of your partnership. B2B companies are implementing full customer success … Read More

customer-referral-program

How to Improve Your Customer Referral Program

Asking a customer for a referral can leave you feeling as if you’re asking someone on a first date (pre-Tinder days). Nervous. Awkward. Unsure. However, we all know customer referrals are the best kinds of leads: 91% of B2B buyers … Read More

employee-advocates

12 Ways to Engage Employee Advocates

Employees are some of your company’s greatest brand advocates. Employee advocates can drive big results: Increase website traffic by 5x and generate 25% more leads (Inc) Increase content engagement by 700x and brand awareness by as much as 24x (Inc) … Read More

Employee Advocacy: Just as Important as Customer Advocacy

91 percent of B2B buyers are influenced by word-of-mouth when making buying decisions (The Incite Group). We often refer to this well-known statistic when talking about the importance of advocacy marketing with respects to customer advocacy. However, customers aren’t the … Read More

marketing-survey

Take Our Survey: Trends in B2B Marketing

We’re looking for insight from B2B marketing professionals for our 2018 Trends in B2B Marketing Report. The purpose of this survey is to help us gain a better understanding of the goals, tactics, and effectiveness of B2B marketing efforts. Respondents … Read More

content-marketing

3 Types of Content That Actually Make Prospects Buy

Nothing trips my marketing trigger quite like a finely crafted infographic. The best infographics take powerful data and present it in a simple, visual way that tells a story as you scroll down the page… Definitely worthy of a tweet … Read More

absinthe-las-vegas

Creating an Advocate Playground

I recently got back from a trip to Las Vegas. I was there to attend a friend’s wedding, and it was also the first vacation I’ve taken since I found out I was pregnant with my now one-year-old son. First … Read More

content-marketing

How Content Marketing Can Benefit from an Advocacy Marketing Program

Content marketing is at the heart of almost every B2B marketing department. According to B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America, 91 percent of respondents say they use content marketing. And out of the 9 percent … Read More