true-fans

20 True Fans

There’s a popular essay by Kevin Kelly titled “1,000 True Fans.” It is been the basis of countless studies, papers, and books. The core concept is if you are a musician, artist, craftsman, etc you do not need millions of … Read More

customer-referral-program

How to Improve Your Customer Referral Program

Asking a customer for a referral can leave you feeling as if you’re asking someone on a first date (pre-Tinder days). Nervous. Awkward. Unsure. However, we all know customer referrals are the best kinds of leads: 91% of B2B buyers … Read More

employee-advocates

12 Ways to Engage Employee Advocates

Employees are some of your company’s greatest brand advocates. Employee advocates can drive big results: Increase website traffic by 5x and generate 25% more leads (Inc) Increase content engagement by 700x and brand awareness by as much as 24x (Inc) … Read More

Employee Advocacy: Just as Important as Customer Advocacy

91 percent of B2B buyers are influenced by word-of-mouth when making buying decisions (The Incite Group). We often refer to this well-known statistic when talking about the importance of advocacy marketing with respects to customer advocacy. However, customers aren’t the … Read More

customer-survey

Are Customer Surveys Making Us Lazy?

Over the last few months, I’ve met with a ton of companies to get feedback on our rewards hub for professionals, VIP Crowd. I show them the product, ask questions, answer questions, and so on. But I also spend a … Read More

content-marketing

3 Types of Content That Actually Make Prospects Buy

Nothing trips my marketing trigger quite like a finely crafted infographic. The best infographics take powerful data and present it in a simple, visual way that tells a story as you scroll down the page… Definitely worthy of a tweet … Read More

absinthe-las-vegas

Creating an Advocate Playground

I recently got back from a trip to Las Vegas. I was there to attend a friend’s wedding, and it was also the first vacation I’ve taken since I found out I was pregnant with my now one-year-old son. First … Read More

content-marketing

How Content Marketing Can Benefit from an Advocacy Marketing Program

Content marketing is at the heart of almost every B2B marketing department. According to B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America, 91 percent of respondents say they use content marketing. And out of the 9 percent … Read More

vip-crowd-video

VIP Crowd: How Does Advocate Marketing Work?

Video Transcript: As a marketer, you understand the value of your customers’ voice. Nothing brings in quality leads like testimonials, case studies, and of course those treasured customer referrals. But getting customers to help tell your story can be challenging. … Read More

customer-participation

Will Customers Participate in My Advocate Marketing Program?

When speaking with marketing directors at small to mid-size B2B companies about creating a strategic advocate marketing program the number one question we hear is, “Will my customers actually participate?” The answer: Some. Let’s face it, not all your customers … Read More