vip-crowd-video

VIP Crowd: How Does Advocate Marketing Work?

Video Transcript: As a marketer, you understand the value of your customers’ voice. Nothing brings in quality leads like testimonials, case studies, and of course those treasured customer referrals. But getting customers to help tell your story can be challenging. … Read More

customer-participation

Will Customers Participate in My Advocate Marketing Program?

When speaking with marketing directors at small to mid-size B2B companies about creating a strategic advocate marketing program the number one question we hear is, “Will my customers actually participate?” The answer: Some. Let’s face it, not all your customers … Read More

influencer-marketing

What is the Difference Between Influencer Marketing and Advocate Marketing?

Influencer marketing and advocate marketing… Tomayto, tomahto? Not exactly. Influencer marketing is when a company leverages a thought leader such as a blogger or consultant to promote their brand. B2B marketers often utilize “micro-influencers,” or influencers within a specific industry … Read More

customer-advocates

How to Identify Customer Advocates

We all know advocacy marketing is important. Advocacy marketing should rank right up there in your B2B marketing mix next to email, SEO, and social media marketing. One of the first challenges B2B marketers face when developing their advocate marketing … Read More

advocate-marketing

5 Signs You Could Benefit from an Advocate Marketing Program | Infographic

Advocate marketing is not the new kid on the block. Most companies do some sort of advocate marketing, even if that’s not what they call it. For years, B2B marketers have been approaching their best customers asking for referrals, case … Read More

customer-advocacy

What is Customer Advocacy? …And Why You Should Care

The voice of B2B customers has never been so prominent. Between social media, online forums, and review sites, there are so many avenues for customers to speak out about brands. This is why it is more important than ever to … Read More