employee-advocates

12 Ways to Engage Employee Advocates

Employees are some of your company’s greatest brand advocates. Employee advocates can drive big results: Increase website traffic by 5x and generate 25% more leads (Inc) Increase content engagement by 700x and brand awareness by as much as 24x (Inc) … Read More

Employee Advocacy: Just as Important as Customer Advocacy

91 percent of B2B buyers are influenced by word-of-mouth when making buying decisions (The Incite Group). We often refer to this well-known statistic when talking about the importance of advocacy marketing with respects to customer advocacy. However, customers aren’t the … Read More