true-fans

20 True Fans

There’s a popular essay by Kevin Kelly titled “1,000 True Fans.” It is been the basis of countless studies, papers, and books. The core concept is if you are a musician, artist, craftsman, etc you do not need millions of … Read More

customer-survey

Are Customer Surveys Making Us Lazy?

Over the last few months, I’ve met with a ton of companies to get feedback on our rewards hub for professionals, VIP Crowd. I show them the product, ask questions, answer questions, and so on. But I also spend a … Read More

content-marketing

How Content Marketing Can Benefit from an Advocacy Marketing Program

Content marketing is at the heart of almost every B2B marketing department. According to B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America, 91 percent of respondents say they use content marketing. And out of the 9 percent … Read More

vip-crowd-video

VIP Crowd: How Does Advocate Marketing Work?

Video Transcript: As a marketer, you understand the value of your customers’ voice. Nothing brings in quality leads like testimonials, case studies, and of course those treasured customer referrals. But getting customers to help tell your story can be challenging. … Read More

customer-advocates

How to Identify Customer Advocates

We all know advocacy marketing is important. Advocacy marketing should rank right up there in your B2B marketing mix next to email, SEO, and social media marketing. One of the first challenges B2B marketers face when developing their advocate marketing … Read More

customer-advocacy

What is Customer Advocacy? …And Why You Should Care

The voice of B2B customers has never been so prominent. Between social media, online forums, and review sites, there are so many avenues for customers to speak out about brands. This is why it is more important than ever to … Read More