customer-participation

Will Customers Participate in My Advocate Marketing Program?

When speaking with marketing directors at small to mid-size B2B companies about creating a strategic advocate marketing program the number one question we hear is, “Will my customers actually participate?” The answer: Some. Let’s face it, not all your customers … Read More

customer-advocates

How to Identify Customer Advocates

We all know advocacy marketing is important. Advocacy marketing should rank right up there in your B2B marketing mix next to email, SEO, and social media marketing. One of the first challenges B2B marketers face when developing their advocate marketing … Read More