customer-referral-program

How to Improve Your Customer Referral Program

Asking a customer for a referral can leave you feeling as if you’re asking someone on a first date (pre-Tinder days). Nervous. Awkward. Unsure. However, we all know customer referrals are the best kinds of leads: 91% of B2B buyers … Read More

advocate-marketing

5 Signs You Could Benefit from an Advocate Marketing Program | Infographic

Advocate marketing is not the new kid on the block. Most companies do some sort of advocate marketing, even if that’s not what they call it. For years, B2B marketers have been approaching their best customers asking for referrals, case … Read More