There’s a popular essay by Kevin Kelly titled “1,000 True Fans.” It is been the basis of countless studies, papers, and books. The core concept is if you are a musician, artist, craftsman, etc you do not need millions of … Read More
marketing
12 Ways to Engage Employee Advocates
Employees are some of your company’s greatest brand advocates. Employee advocates can drive big results: Increase website traffic by 5x and generate 25% more leads (Inc) Increase content engagement by 700x and brand awareness by as much as 24x (Inc) … Read More
Take Our Survey: Trends in B2B Marketing
We’re looking for insight from B2B marketing professionals for our 2018 Trends in B2B Marketing Report. The purpose of this survey is to help us gain a better understanding of the goals, tactics, and effectiveness of B2B marketing efforts. Respondents … Read More
Creating an Advocate Playground
I recently got back from a trip to Las Vegas. I was there to attend a friend’s wedding, and it was also the first vacation I’ve taken since I found out I was pregnant with my now one-year-old son. First … Read More
Will Customers Participate in My Advocate Marketing Program?
When speaking with marketing directors at small to mid-size B2B companies about creating a strategic advocate marketing program the number one question we hear is, “Will my customers actually participate?” The answer: Some. Let’s face it, not all your customers … Read More
What is the Difference Between Influencer Marketing and Advocate Marketing?
Influencer marketing and advocate marketing… Tomayto, tomahto? Not exactly. Influencer marketing is when a company leverages a thought leader such as a blogger or consultant to promote their brand. B2B marketers often utilize “micro-influencers,” or influencers within a specific industry … Read More
How to Identify Customer Advocates
We all know advocacy marketing is important. Advocacy marketing should rank right up there in your B2B marketing mix next to email, SEO, and social media marketing. One of the first challenges B2B marketers face when developing their advocate marketing … Read More
5 Signs You Could Benefit from an Advocate Marketing Program | Infographic
Advocate marketing is not the new kid on the block. Most companies do some sort of advocate marketing, even if that’s not what they call it. For years, B2B marketers have been approaching their best customers asking for referrals, case … Read More
What is Customer Advocacy? …And Why You Should Care
The voice of B2B customers has never been so prominent. Between social media, online forums, and review sites, there are so many avenues for customers to speak out about brands. This is why it is more important than ever to … Read More
5 Social Media Tools to Help Your Business
Looking for better ways to manage your social media marketing? Managing a concise social media strategy across multiple platforms is not easy. In order to effectively manage your social media marketing, it’s essential to have the right tools at your … Read More