marketing-tools

9 Marketing Solutions to Consider In the New Year Based on B2B Marketing Trends

As we’re wrapping up 2017, here are a few marketing solutions to consider looking at in order to help you execute on some of the biggest B2B marketing trends. Artificial intelligence (AI) tools will continue to help marketers put data … Read More

email-marketing

Stop Looking For the Best Time to Send an Email

Working in digital marketing for the past seven years, I cannot tell you how many times I’ve gotten the question, “What is the best time to send an email?” *Cringe* I’ve spent countless hours reading industry research, analyzing my email … Read More

cost-per-meeting

Cost Per Meeting is a Much Better Metric Than Cost Per Lead

Pretty much every B2B company tracks their cost per lead. It is a vital metric for them. And while I’m not saying it isn’t important—I am arguing cost per meeting is much better. Cost Per Lead is Too Subjective What … Read More